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The Learning Tower had natural virality from being a fun product for kids-- by tapping into that virality we were able to create a vibrant community.
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Love of Learning Month: Little Partners, The Learning Tower
The Learning Tower is a safe, adjustable stepstool for
toddlers created by Little Partners, Inc. that was the subject of many
stellar reviews and boasted a highly satisfied, loyal customer base, but had
long relied on other retailers for the majority of their sales. Little
Partners wanted to connect with their customers as a company to not only spread
the word about the product, but also introduce potential customers to their own website. Over the last year, we’ve
built key relationships with over 20 bloggers on Little Partners’ behalf while
continuing to grow a Twitter following and sizable Facebook fan base.
One way theKbuzz formed these blogger relationships was through a promotion called The Love of Learning Month. We declared February
to be the Love of Learning Month-- and selected one blogger per day to
host a giveaway of the Learning Tower on their blog. All contests
linked back to the Love of Learning month blog, which featured all of
the bloggers and giveaway winners prominently. Since then we've kept in touch with these bloggers for new giveaways and contest promos each month.
“theKbuzz helped show us real value in social media-- particularly with the Love of Learning promotion using prominent bloggers. They also trained our staff on listening and engaging in social media-- and how to turn that into business for our company. They are results-oriented, and I've thoroughly enjoyed working with them." - Carol Gamble, President, The Learning Tower
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