Hypertargeting Through Social Ads: Aboveground Realty

Aboveground Realty is a high-end luxury real estate firm that was competing with large NYC real estate firms.

Using hypertargeted Facebook ads targeting Investment Bankers and Attorneys, Aboveground was able to cut through the loud noise of traditional media and through the clutter of the typical "Craig's List" ads-- using a targeted Pay Per Click message on Facebook.  The ads were also linked to the Facebook fan page, building community for lifetime relationships.

The result? A doubling in sales Y2Y, and a highly targeted Facebook community on the Aboveground fan page.

“theKbuzz helped me leverage facebook marketing strategies way before my competitors, giving me the huge edge I needed in the overcrowded New York real estate market.”
-Gabe Leibowitz, President, Aboveground Realty