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Epic Change: Tweetsgiving


Tweetsgiving was a 48-hour Twitter event dedicated to raising money for a school in Tanzania through the non-profit Epic Change.  The goal was to raise a total of $10,000 over two days, ending at 12pm on Thanksgiving Day (2008), asking people to donate while telling the world what they're thankful for.  Epic Change promised that every $10 donation would purchase a brick with an inscription of the donor's tweet, all of which would be built into the wall of a classroom in the school to commemorate the project.  Additionally, anyone who donated $100 or more received a prominent listing on the Tweetsgiving microsite as "Top Turkeys," with visitors encouraged to follow these people on Twitter.  A number of Twitter "influencers" (Twitter users with anywhere from a few hundred followers to 10,000+ followers) kicked off the event at 12pm that Tuesday, using the hashtag "#Tweetsgiving" and posting the link to the Tweetsgiving microsite http://tweetsgiving.org to put "#Tweetsgiving" in Twitter's top 10 trending topics throughout the 48-hour period.


TweetCloud for Tweetsgiving Tweets of Gratitude:

Tweetsgiving: The Result


View the classroom that Twitter (and Gratitude) built:




Top Trending Item: 48 hours



111% of goal within 48 hours.




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