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Cancer Treatment Centers of America: Strike Out Cancer Now
In 2008, theKbuzz formed partnerships with three minor league ballparks for Strike Out Cancer Now Nights, featuring a stroll of honor for those touched by cancer. The Stroll around the bases featured survivors carrying symbolic "K"s as they crossed home plate, striking out cancer. Data was collected from ticket holders who had interest in CTCA.
The Strike Out Cancer Now Tour had the highest ROI of any program to date for CTCA. 2 patients immediately enrolled, and the program expanded to include 10 stadiums in 2009.
In 2009, theKbuzz launched a Facebook Fan Page for Strike Out Cancer Now, which featured daily giveaways to the 10 stadiums on game nights!
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