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NYC Quits: New York City Department of Health
When the NYC Department of Health decided to try Facebook as a method to help increase calls to 311 for free nicotine patches, theKbuzz helped develop a vibrant community where New Yorkers provided support for each other in the quest to quit smoking. theKbuzz also featured targeted ads around relevant holidays that might be a kickstart date for quitting smoking. This program was highly effective in its increase of 311 calls-- and in the building of a community that lasted long beyond the free patch program.
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A Place of Support
theKbuzz responded to each and every request for support on the Facebook page with words of encouragement, using previously determined and approved language from the NYC DOH. We provided 24 hour monitoring and response for the NYC Quits program.
E-Patch
theKbuzz worked to increase use of the E-Patch application built for NYC DOH. Through placing the application directly on the fan page with a strong call to action, theKbuzz increased usage of the app.
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