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It Started With A Group

National MS Society, Long Island Chapter: Facebook Fundraising

As a charity that is close to the hearts of theKbuzz founders, Carrie Kerpen knew that she wanted to utilize Facebook in its early stages of growth to inspire and motivate people to contribute to the MS Walk. She created a group, accepting .50 donations for her walk team from everyone who joined it-- and matched each of their contributions.

The National MS Society, Long Island Chapter then used those group members to form a fan page on Facebook. After converting the group, NMSSLI used the page to fundraise for future events, including WALKMS, BIKEMS and other mass market campaigns. They currently have the largest chapter presence on Facebook.

“theKbuzz showed me the value in social media beyond just building a community. I was able to reach out to people based off of interest-- talking about our upcoming bike ride with those interested in biking, and talking about our Women's Networking events with Long Island Businesswomen. That kind of targeting is invaluable .”
-Stacy Bona, Vice President of Development, National MS Society, Long Island Chapter

Carrie's Welcome Video For NMSSLI