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Fibro 360: Powered by Fibromyalgia and Fatigue Centers
theKbuzz placed Fibromyalgia and Fatigue Centers on various social networks-- including Myspace, Facebook and Twitter. Rather than making it about their centers, we built a community for those suffering with Fibromyalgia and Chronic Fatigue. We provided information about the centers, but mostly provided information as to how those suffering with these illnesses might cope-- allowing them to be a resource for one another. We geotargeted outreach so that community members were near FFC centers using social ads. The result? A vibrant bustling community that translates into warm leads for Fibro and Fatigue Centers, and direct appointments generated from a "Social Network-only" phone number.
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Geotargeted Ad Sample
Examples of wall posts:
Hello,
I'm new to this site, but I'm glad I've found it. I was diagnosed in
2007, but I know I've had Fibro since 1999. I'm trying to get involved
with a local support group in southern Maryland -Alethea Bard
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