Connecting Generations Online For Tertiary Holidays
theKbuzz created a program designed to promote 1-800-flowers.com's floral arrangements for Chanukah and Kwanza-- called Keeping Connected: An intergenerational program focused on communal online learning in targeted neighborhoods. Students and Grandparents learned how to connect online, using 1800flowers.com and flower power games as examples. Coupon redemptions were used to track the program!
Check out the writeup of this program in Promo Magazine
Keeping Connected Video Footage
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