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Twitter for more than just PR


theKbuzz trained the Customer Service team at 1-800-flowers.com to use twitter as a service resource in addition to a PR add-on. During Mother's Day, they answered customer complaints, and as a result, had far more positive messages out there versus other floral providers.





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Social Media for 1-800-flowers.com

theKbuzz developed 1-800-flowers.com Facebook presence, using contesting, regular updates, and group outreach to help their fan base grow. A Facebook-only offer, and a custom shop  helped provide exclusive content that grew their fan base from the hundreds to the thousands.



 
 

Connecting Generations Online For Tertiary Holidays

harlem-seniors-students

theKbuzz created a program designed to promote 1-800-flowers.com's floral arrangements for Chanukah and Kwanza-- called Keeping Connected: An intergenerational program focused on communal online learning in targeted neighborhoods. Students and Grandparents learned how to connect online, using 1800flowers.com and flower power games as examples. Coupon redemptions were used to track the program!


Check out the writeup of this program in Promo Magazine




Keeping Connected Video Footage




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