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The IMAX Crew:
Through the Social Ideation process, theKbuzz developed a full social media strategy for IMAX, which included an interactive, robust presence on major social networks, and a Brand Ambassador program called the "IMAX CREW". The IMAX Crew Backlot, a closed community on Facebook, was used to deliver missions to IMAX enthusiasts.
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The IMAX Crew: A Closed Community Featuring the Biggest IMAX fans recruited from the various social network presences of IMAX
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