 |
 |
|
Quotes from Chill Zone Crew Member Applications:
"I love it, like I would marry it, but it would just be an elaborate plot to drink her family at the reception" - Ridge
"If I had to choose between never having a Berry Backlash/Red Rage Chillzone again, or losing my own two legs, id give up my legs hands down" Alex Deely
"I love chill zone so much I would get a chill zone tattoo" - Ashley
|
|
Cumberland Farms: Chill Zone Crew
Cumberland Farms wanted to capture some of the passion that they knew teenagers throughout New England had for their Chill Zone product. theKbuzz created a fan community on Facebook and YouTube. Using Facebook social ads, group outreach, and weekly Chill Zone giveaways, the Chill Zone page soared to over 10,000 fans in its first month. Chill Zone also developed a custom application, and tagged some traditional media with their facebook page, making the campaign fully integrated.
In addition, theKbuzz created the "Chill Zone Crew"- a team of 25 Brand Ambassadors charged with spreading the word around Chill Zone through organic content on popular networks.
|
Chill Zone Crew
Member Videos
|
 |